Mercato Metropolitano
Project Director
May 2016 - Aug 2016
www.mercatometropolitano.com
@mercatometropolitano
Mercato Metropolitano is a food market and event space across a 50,000 sq ft space in Elephant and Castle.
I was brought in from the construction phase as Project Director to manage the site from building works to the opening launch party.
My role covered everything from applying for licenses, getting power to site, hiring launch team, collaborating with partners, running events, sourcing and managing stall holders, managing builders, H+S strategy, chairing regular management and team meetings and setting timelines and deadlines.
MM’s core values are maintained throughout every touchpoint; from the recycled materials to the no-frills layout. It’s entirely based on a sustainable economic model that is socially responsible and an asset to the local community.
Specialising in small producers from all over Italy and the UK, MM will has an onsite bakery, fishmongers, butchers, coffee roasters, pizza chefs, artisan beer makers, cheesemongers, specialist charcuterie, and pasta makers. All using the very best ingredients and always keeping their passion and artisan values at heart.
The images below show the transformation I lead on. Examples of partners I bought in:
Some Voices - a 350 piece choir who took over the garden for a month, performing a show called "Glastonbury headliners".
Backyard Cinema - An immersive cinema experience who did their first residency at MM.
Swing Patrol - A swing dancing act with a big band. They do everything from flash mobs to dancing lessons.
I also created educational activities and cultural exhibitions, urban gardening projects, ran a huge outdoor street food area, a boxing gym, co-working space and pop up hotel.